Marketing Events
USDEC marketing programs are seizing new and expanded business and innovation opportunities for U.S. cheese, ingredients, and other dairy products. Peruse the searchable listing below of upcoming USDEC trade shows, seminars and other key activities sparking interest in U.S. dairy. New activities and event descriptions will continue to be updated as further details are confirmed.
If you are interested in participating or learning more, please contact Suzanna Stohr (sstorhr@usdec.org) for ingredients activities or Nuhami Alemu (nalemu@usdec.org) for cheese activities. We also encourage you to first review the Event Registration Policy regarding USDEC member participation in activities.
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Food & Hospitality China 2025
Read MoreShanghai, ChinaUSDEC will be hosting a USA Cheese Pavilion at China Food and Hospitality 2025 taking place in Shanghai, China on November 12-14, 2025. For this year's show, we will have 8 booths available to members. ALL BOOTHS FILLED. For any questions, contact Nuhami Alemu (nalemu@usdec.org). USDEC will be hosting a USA Cheese Pavilion at China Food and Hospitality 2025 taking place in Shanghai, China on November 12-14, 2025. For this year's show, we will have 8 booths available to members. ALL BOOTHS...
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Health & Wellness Beverage Innovation Workshop
Read MoreSingaporeOn November 12-13, USDEC will host a Health and Wellness Beverage Innovation Workshop at the U.S. Center for Dairy Excellence (U.S. CDE) in Singapore, offering Southeast Asian formulators (including select participants from Vietnam) an in-depth look at beverage applications using U.S. dairy ingredients. This two-day workshop will highlight the functional benefits and formulation considerations of U.S. dairy whey proteins, milk proteins, and caseinates in creating regionally relevant,...
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Bulk Cheese Mission to Market: Korea and Japan
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Read MoreKorea and JapanIn effort to grow demand for bulk U.S. Cheese, USDEC invites U.S. bulk cheese suppliers to attend a mission to Korea and Japan from November 17th through 21st, 2025. Over the course of 5 days, members will have the opportunity: (1) Attend two seminars (one in each country) to educate the local processors and converters about U.S capabilities, (2) Participate in one-on-one meetings with local bulk cheese buyers, (3) Visit processor/convertor plants in each market to learn about Korean and...
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USDEC Fall Committee Meetings
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Read MoreArlington, VAUSDEC invites members to attend the bi-annual committee meetings for the Cheese Marketing Team and Trade Policy Team. The Cheese and Consumer Products Advisory Group (CCP AG) and Trade Policy Committee (TPC) will be hosting their respective meetings on December 10 - 11, 2025 at the Hyatt Centric Hotel, Arlington, VA. USDEC members are now invited to REGISTER by no later than Monday, December 1. Please note that participation in TPC is open to all except for internationally headquartered trading...
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Gulfood 2026
Read MoreDubai, UAEUSDEC will be hosting a USA Cheese and Dairy Pavilion at Gulfood 2026, taking place January 26-30, 2026 at the Dubai World Trade Centre in Dubai, UAE. We will have 18 booths available to members, and spots will be determined by a lottery system. ALL BOOTHS ARE ASSIGNED. LOTTERY CLOSED. For any questions, please reach out to Nuhami Alemu (nalemu@usdec.org) for additional details and instructions. USDEC will be hosting a USA Cheese and Dairy Pavilion at Gulfood 2026, taking place January...
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Food Ingredients China 2026
Read MoreShanghai, ChinaUSDEC invites members to register for a space in the USDEC booth (located in the USA Pavilion) at the Food Ingredient China (FIC) Trade Show, March 17-19, 2026, in Shanghai. The USDEC Ingredients Marketing team has six spaces open for members to reserve free of charge. Space is limited, and will be confirmed on a first-come, first-served basis. USDEC members interested in securing a place in the USDEC booth should reach out to Suzanna Stohr sstohr@usdec.org. FIC is one of the world's largest...
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Food Ingredients Vietnam
Read MoreHo Chi Minh City, VietnamFood Ingredients Vietnam is the only dedicated food and drink trade show in Vietnam, offering a unique opportunity to connect with contacts in this expanding market. Fi Vietnam offers the opportunity to engage in industry-leading discussions, see product application innovations, and develop further connections. USDEC's booth at Food Ingredients Vietnam will have 6 spaces available for members to co-exhibit. Please email Suzanna Stohr (sstohr@usdec,org) to request a booth space. MEMBER SPACES...
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Food Ingredients South America 2026
Read MoreSão Paulo, BrazilFood Ingredients South America (FISA) is the largest event in the food and beverage industry in South America, attended primarily by food and beverage processors from Brazil, but drawing attendees from the broader region. USDEC's booth at Food Ingredients South America will have spaces available for members to co-exhibit. Spaces will be allocated on a first-come, first-served basis and can go quickly, so register today. To indicate your interest, please contact Suzanna Stohr at...
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U.S. Dairy Supply and Innovation Seminar
Read MoreJakarta, IndonesiaOn September 14, 2026, USDEC will host a U.S. Dairy Supply and Innovation Seminar in Jakarta, preceding the start of the Fi Asia trade show taking place September 16-18. The seminar will showcase the world-class supply capabilities of the U.S. dairy industry to the local trade and discuss the latest global dairy outlook and product trends driving worldwide demand for U.S. dairy ingredients. The seminar will also address the future outlook for U.S. dairy production, exports, and industry capacity...
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Food Ingredients Asia 2026
Read MoreJakarta, IndonesiaFi Asia 2026 will take place in Jakarta, Indonesia, where USDEC will exhibit, sharing supply advantages and innovation opportunities with U.S. dairy. Exhibiting or attending Fi Asia? If so, please contact Suzanna Stohr at (sstohr@usdec.org). USDEC would be pleased to announce your show presence to local Southeast Asian trade contacts in pre-show communications to help drive booth traffic and expand customer engagement opportunities. USDEC will exhibit at the Fi Asia 2026 show, sharing supply...