Past Events
USDEC marketing programs have been actively driving new and expanded business and innovation opportunities for U.S. cheese, ingredients, and other dairy products. Explore the searchable listing below of past USDEC trade shows, seminars, and key activities that have helped generate interest in U.S. dairy.
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Cheese from the USA / Dairy MAX / Dallas Cowboys Promotion
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Read MoreMonterrey City, MexicoUSDEC in collaboration with Dairy MAX and the Dallas Cowboys will be hosting an in-store promotion in Mexico from August 10th to September 1st. During this promotion, people will have the opportunity to win prizes (valued up to $250) and meet Rowdy, the Dallas Cowboy Mascot, who will be visiting stores across Monterrey City. This much anticipated event will provide the opportunity to take (fan) photos, play American football and receive Cheese from the USA and Dallas Cowboy merch. Continuing...
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Food Ingredients South America
Read MoreSão Paulo, BrazilFood Ingredients South America (FISA) is the largest event in the food & beverage industry in South America, attended primarily by food and beverage processors from Brazil, but drawing attendees from the broader region. Approximately 10,000 visitors attended FISA in 2023.
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Korean Society of Food Science and Technology Conference
Read MoreDaegu, KoreaUSDEC will participate in the Korean Society of Food Science and Technology (KoSFoST) International Symposium and Annual Meeting as a high-profile customer engagement platform to highlight the nutrition, functionality, versatility, taste, and sustainability of U.S. dairy proteins while positively differentiating U.S. dairy proteins from plant and other protein alternatives.
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CME Group Agri Month Webinar
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Read MoreSingaporeUSDEC is collaborating with the CME Group to host a webinar at 11:00 am Singapore time, on June 26, titled Opportunities: U.S. Dairy's Role in Meeting Southeast Asia's Growing Dairy Demand. The 45-minute webinar, part of the CME Group's series of partner and market education events for their fourth annual Agri Month, will explore the dynamic landscape of U.S. dairy trade within the Southeast Asia region with aims to spur customer interest and confidence in U.S. dairy ingredient business and...
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Nutrition Dialogue Meeting
Read MoreSingaporeOn June 14, USDEC will be hosting key opinion leaders (KOLs) from across Southeast Asia at the U.S. Center for Dairy Excellence (U.S. CDE) for a nutrition dialogue meeting to discuss the importance of protein quality, quantity, and distribution. University professors, nutritionists, dietitians, and fitness experts will come together for an intimate and interactive session exemplifying how these factors play an essential role in optimizing protein intake to fuel varying life stages and active...
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SEA - Healthy Snacking Innovation Workshop
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Read MoreSingaporeVisiting Singapore in June? Join us for a two-day U.S. Dairy Ingredient Healthy Snacking Innovation Workshop, hosted by the U.S. Dairy Export Council (USDEC) at the U.S. Center for Dairy Excellence (U.S. CDE) in Singapore. This exclusive event will delve into the innovative use of U.S. dairy protein ingredients, including WPC/WPI and MPC/MPI, to elevate the protein content of both sweet and savory snacks, catering to the demands of health-conscious consumers.
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Vietnam - Healthy Snacking Innovation Seminar
Read MoreHo Chi Minh City, VietnamOn June 6, USDEC will host a Healthy Snacking Innovation Seminar in Ho Chi Minh City, Vietnam. The seminar will introduce bright opportunities for better-for-you snacking innovation leveraging U.S. dairy ingredients.
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Discover U.S. Baking – Ingredients and Trends
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Read MoreChangsha, ChinaATO Beijing organized "Discover U.S. Baking" in conjunction with the China Association of Bakery and Confectionary Industry (CABCI) to highlight U.S. ingredients, including permeate, to chain bakeries and bakery and pastry chefs. For more information, click here.
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World Milk Day conference and mini-trade show - Guatemala
Read MoreGuatemala City, GuatemalaDairy companies, influencers and the academic community from Guatemala, El Salvador and Honduras will join to celebrate and promote dairy including U.S. dairy. USDEC will participate and will host a booth.
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CDIA Annual Meeting
Read MoreChangsha, Hunan Province, ChinaThe 30th Annual Conference of the China Dairy Industry Association (CDIA) and the 2024 China (International) Dairy Technology Expo will be held at the Changsha International Convention and Exhibition Center in Changsha, Hunan Province from May 27 to 29, 2024.